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Weekend Getaway

This idea was developed for the inter team hackathon in MakeMyTrip. Travel enthusiast people these days took small break from work and look for desirable weekend getaway. They always have to look for bit and pieces of information from many websites like tripadvisor, lonely planet, travel guide available on internet and magazines. What if there is solution in market which is easy to use and trustworthy?

Process followed: User Centered Design

Empathize

  • Get into the shoes of real travellor and plan to go for holiday.
  • Done several interviews
  • Try to understand user views

Define

  • Provide a tangible solution to travel enthusiasts who travel on weekend frequently. It should be trustworthy, enriched with information & safe.

Ideate

  • Diverge and then converge findings how it can fit business goals and user requirement

Prototype

  • Detailed prototype was developed with multiple options.

Test

  • It was tested with the users before finalization
Research

Persona

Sora Norah

Sr. Executive, Entry level programmer

Tech savvy, group traveller, money saving mind, corporate job, want to enjoy every weekend, intelligent, like offers and discounts, fitness enthusiast, likes photography and memories maker and active on social media. urban mindset for dressing and food, easily get adjust with IT industry people, need private space at times. Doesn't hesitate to pay online.

SWOT Analysis

STRENGTH

Hassle free booking of cab, hotels and activities.Technology for all LOBs are ready

WEAKNESS

Packages are fixed not based on people interests, it can't be modify as per need. Lack in giving experience of small little things.

OPPORTUNITY

Provide perfect getaway to group travellors. Give each and every bit of information regarding trip based on interests of users.

THREAT

The product might fail if we can't deliver what is promised. Model can be readily copied by others.

EMOTIONS PLAYS A HUGE ROLE

It has a huge role in the solution. Safe, trustworthy, delightful, enjoyable, peaceful, full of adventure, happiness, love for - food, people, place, living creatures, nature. activities & hobbies, fear to get lost, regret to miss things.

Empathize Research

Step into the shoes of the user and think of all keywords possible.

I have written all the keywords on paper and then tried to categorise/condense/combine and refine.

Insights discovered

    PAINPOINTS
  • - Safety issues while traveling
  • - Senior citizen help
  • - Correct rating of places
  • - Clear itinerary details
  • - Sharing info with friends
  • - Save itinerary in mobile
  • - Language issues
  • - Getting right information of places and public transport
  • - Get genuine views of travelers
    GOALS
  • - Make economical holiday booking
  • - Maximize fun during travel
  • - Networking
  • - Get more for every spend
  • - Minimize risk of life & money
  • - Quick Hassle free booking
  • - Pursue interests
  • - Discover the place
    NEEDS
  • - Recommendations
  • - Genuine Feedback
  • - Booking tool on mobile/web
  • - Assistance during travel
  • - Professional Advice
  • - Monitoring on the go/real time data (e.g. live weather update and route)
  • - Currency converter
  • - Language translator
  • - Save money

User Thought Process

PRODUCT REQUIREMENTS

Main tasks as follows:

    PAINPOINTS
  1. Tie up with local vendors
    • - Bike, tents, food supplies, gloves, helmet, camera etc.
    • - Treking
    • - Boating/Rafting
    • - Camping
    • - Ayurvedic treatment
    • - Caterors/ spa etc.
  2. Info about local shops
  3. Hotel/Flight booking assistance from players
  4. Google map/ route planner
  1. Contextual info regarding places ongoing festivals
  2. Senior Citizen assistance
  3. Need Feedback/ Review from travellors post travel
  4. Corporate group travellor bookings
  5. Communication inside groups
  6. How to add ppl in similar groups.
  7. Seperate focus to group and solo travellor
  8. Different treatment Family vs bachelor
  9. Safety for women

App Screens

All the relevant information which user needs to travel is given in inside pages of app.

Home Page

The idea was to keep the landing page simple as possible.

Destination Page

Testing of prototype was conducted with users and iterations were done based on the findings. Second design options with various variation was also tested with users and feedback was taken.

"The World is a book and those who do not travel read only a page". ~ Saint Augustine.