MMT Home

MMT app is also known as TAP TAP. The aspiration was to create an app which clearly communicate the user about the offerings.

Process followed:

• Done research to find out the expectation of the people out of MMT app.
• Meetings with all the stakeholders to be on same page.
• Know business objectives, user behaviour, high priority tasks and how users do it, relevant keywords (user centric language), competitors analysis & current trends.

Challenges

• Conversions will directly impact the transactions.
• Users can use the service effectively and efficiently.
• Must be delightful. No compromise with quality.
• Must reflects the value of the company and should be in sync with web homepage.
• Navigation bar design which is based on user’s priorty lists.