Flysure
Problem Statement
Airport Authority wants to Launch Maps/ help tier II city air passengers to navigate inside/outside of airport. Passengers find it hard to find areas like stores/restaurants/emergency sections/seating area/washrooms/cab pickup/other essential services. Currently these areas are inaccessible due to inefficient communication by sign boards.
Approach
Data Research in house
Define Scope & structure
Persona
Shefali Mehrotra
Female, 45 , mother of two sons 7 & 10yr old
Shefali is a house wife who take care of her family and elderly in laws in Agra. Her husband who is in navy visits home only in holidays. Sometimes she take flight from Delhi to Mumbai to meet him. She has two sons Aarav, 10 yr and Aaryan, 5 yr.
DEMOGRAPHY
Education
MSC in physics, Agra University
Income Group
Moderate Income grp, Upper middle class
Nationality
Indian
Religion
Hinduism
Ethnicity
Asian
PSYCHOGRAPHY
Personality
Hardworking, Organised, Confident
Values
Feminist, Self respect, Humane
Opinion
Woman should get more opportunities.
Interest
Gardening, cooking, singing
Lifestyle
Healthy food, Running, Meditation, Yoga
NEEDS
From Digital Product
Get updates, detailed information, brief & relevant instructions reliable experience, easy to understand app, Feel safe while using the app, get value
GOALS
Complete my journey hassle free. Get enough me in between to relax.
MOTIVATIONS
Get connected to concerned person immediately, works on less internet speed, find stuff easily in the app, help to navigate through airport, throughout assistance.
FEARS
Get lost, miss flight, didn’t hear the announcement, miss my luggage
Mental Model
IA
Flysure App
LIVE - Easy tracking for passengers who have catch flights
LIVE ASSISTANCE - Step by step guidance to the user suggesting what to do next. Very helpful to first flyers and tier II & III users.
NAVIGATION
UPDATE FRIENDS- Send a common update to your love ones
