MOBILE APP
Baazi Now 2
A Netflix of games
Why there is a need of new version?
- Current games are online live shows which are appointment based.
- Huge cost is involved in maintaining production house and giving prize money
- Scalability of live shows is challenge due to streaming cost
- Engaging users for longer duration is a challenge
- Users need hugh mobile data to play live games
- Can’t compete with TV as minimum DAU for TV clients is 10 mn vs .3-.5 mn
What was decided?
Introduce mini games which is not appointment based to increase DAUs. Direct mini game users to love game shows to increase concurrents. Gratification through point system which they can redeem through coupons
Target User
- 18-40 years
- Love playing games in free time
- Have competitive tendency (play more to increase skill, challenge himself)
- Like insant gratification
- Like to make money while playing for fun
Onboarding Screens
Challenges in Onboarding
- Meetinng with Truecaller
- Simplify Name pop error cases
- Content writing brainstorming
- New/Existing user flow
- How to educate users about changes
Home Page
Game Play
Redeem Coins
Other Pages
Usecases
Existing user onboarding screens
Login usecases
Profile usecases
Get coupons on email
Cashout usecases
Coins usecases
Tournament cases
Leaderboard cases
Usability Testing
The flow was tested multiple times with the users and refine multiple times to make it near perfect.
Key Learnings
- - Work closely with front end developers & understand their challenge
- - Finding bugs along with QC team and communicate all to solve quickly
- - Work like a close group startup like environment
- - Learned how to go live in 2 months with a totally revamped product
- - Work closely with UNITY game developers
- - Work with produc;on house to make tutorials
- - How to quickly plan & update the logo, website, playstore, social media
- - Help to improve sync between frontend and backend to get things going
- - Understand coin & coupon redemption engine
Rewards are used to attract more players
- Daily Login (Login Streak)
- Winning Streak
- Game Played Streak (Winning not necessary)
- Most tournaments played of a par;cular game
- Referrals
- Correctly answered X number of ques;ons without using an extra life
Phase 2: Multiplayer usecase
- Enable users to play and compete with close friends.
- This will give the app edge over the competitors.
- Spending coin to join and winning means extra coins makes it very competitive.
- The ‘game play’ may have same map like racing or different map like temple run.
- They can be invited through multiple ways - share code, same wifi, facebook etc.
